This is the board that my partner Masahiro Wakabayashi and I entered in the Chevy Super Bowl Ad Challenge. We were chosen as 1 of 5 finalist and were flown to Campbell-Ewald in Detroit to present our ideas to the heads of the Agency and to the vice-president of Chevy Ed Peper. We were followed everywhere with cameras for 4 days, footage which was shown on national television the Friday night before the Super Bowl. SCAD even made a full page ad of us in USA today. Our concept was based on a pop-up book and believe it or not we submitted our concept about 3 months before Target and Brand New School released their famous pop-up book ads. Click above to see and read more.